Graphic Illustrations, Creative Direction/Treatment
Brand: Operation ChiinChilla (OCC)
Photography: Enoch Contreras
About: The lookbook’s visual direction was to portray the reality of old-school shanghai. What life is like for the older generation who still defy time, as they embrace the very same lifestyle that excites the youth. For e.g: Gambling, dancing. A contrast between the older generation and the new modern youth.
Here, you’ll see the pieces I designed for the initial opening of the lookbook slides.
Love the hoodies you’re seeing? You can Shop for ChiinChilla clothing at their store.