Home Interviews Interview x Syaheed – Producer, Event Manager

Interview x Syaheed – Producer, Event Manager


Producer Extraordinaire Slash Event Manager

This was an interview I did back in 2009. Enjoy.

If you’re a budding music artist that wants to break it into the music industry bubble, you’re probably aware sound quality and production level of your beats can help steer the vote away, to in your favor.

Well, if you ever need that good-good beat or special aid with targeted event promotions, then meet the highly sought after Besty Music Group from Singapore. These guys will surpass your expectations with the stretch of customizable services they offer.

For now, let’s get to know a bit more about Syaheed, the talented man behind the versatile operation.

1. What is the start-up story behind your pursuit as a producer?

The romance with music began with me trying to rap actually, which I did, and got into producing my own music. I guess some folks found it great too and then I met Koko who’s been a mentor and a great friend and the rest is history. We developed into a great collaborative team

2. Describe your music, what is it like? What are three words that best define it?

Current, Grimey, Challenging

3. What is your definition of success, and how much of it do you think you’ve achieved?

I’ve hardly reached a level where I can call myself successful. But that would come when I having a deeper influence in the music I’m apart of.

4. What are some recent achievements you’re proud of and would like to share?

Bedsty Music just received an award for Best English Album at Anugerah Industri Muzik 16, which is sorta like the Malaysian version of the Grammy’s in May, for a track produced on PRESIDENT by JOE FLIZZOW.

The track is called “Bersamamu” featuring Joeniar Ariff from Indonesia. Aside from that, Bedsty is celebrating a full year of GOOD TIMES May 22nd.

GOOD TIMES is a monthly event we’ve produced that has attracted and promoted Singapore’s best DJs playing a progressive mix of music rooted in hiphop funk soul and more…

5. What’s something that’s always running inside your mind lately?

What Bedsty is gonna do next. How are we going to grow and contribute more value to our audience.

6. What would you spend you a million dollars on?

An investment that will double that money in 2 years

7. What’s one incident that would serve as a turning point to your life?

For me it’s quite simply the smiles I saw of people who enjoyed the music we made and the parties we threw. That joy that you bring to others is addictive. I want to keep doing that by any means.

8. What three pieces of advice would you give to others when it comes to life and business?

Balance, Prioritize, Have goals

9. What have been some of your failures, and what have you learned from them?

I’ve not had failures – simply because I will not concede to them. I’m still working hard to achieve the things I set out to do. Just that somethings come harder than others.

10. What’s a typical day in your life like?

These days I wake up at 8am, have breakfast while checking emails and all of my social networks. assess what needs to be done for the day and then the rest of day hardly mirrors the day before.

I’m involved in a number of things that there isn’t any fixed routine that I go through. All i can say is at some point, I eat, spend time with loved ones, and sleep by 3am if there isn’t a party we’re throwing somewhere.

11. What’s one of the highlighting moment in your career? Why is it so?

I would say producing “Angguk-angguk, Geleng-geleng”. While I’ve had a number of successful hits after that song, it remains the song that cemented industry opinion on Bedsty’s ability to produce great music in the region.

12. What stops you from throwing in the towel and giving up during those frustrating days of being in this industry?

I remember those other days where I see people smiling from the great music and parties we produce.

13. Biggest risk ever taken?

Leaving school to set Bedsty up.

14. Who has influenced you most and been your greatest inspiration?

My partner Koko has been a source of great influence and mentorship. YZ has been an inspiration too. Its a sight to see when you see her at work. Altimet has also been a great influence – he’s one of the hardest working wittiest cats I know out there.

Eric Foenander’s eye for great design has also influenced my thoughts on how to approach enjoying life. I like to be surrounded by creative individuals. But the greatest inspiration has been Richard Branson. Id like to meet him some day.

15. How do you go about marketing your business or yourself? What has been your most successful form of marketing?

We’ve been around for some years, but the last 18months have seen us enjoy greater interest and respect from many quarters… We like to work hard, and do honest business, and then let those folks we work with tell their friends about us. Viral is always the most powerful.

16. In three words, characterize who you are.

Thinker, Ambitious, Passionate

17. Excluding yours, what company or business do you admire the most?

I particularly enjoy learning from Warren Buffett and his Berkshire Hathaway. That’s a man who’s humble and his company is too. For such a rich company, they really mirror their founder’s ideals on what makes good business, and the appreciation of value.

18. How do you achieve balance in your life?

I make sure I set aside quality time for myself to relax. I love traveling, so I try to make a habit of visiting a new city every year. On a daily basis, I do a lot of my business work outdoors at cafes so that gives me time to also take frequent short breaks and enjoy the environment I’m in.

19. Where do you see yourself in 5 years? 10 years?

In 5 years, I’d like to see Bedsty grow and have a physical presence in all major cities in Asia, not forgetting America and Europe.

In 10 years, I’d like to retire and simply work on my business strictly because I love what I do, and also contribute to charity, and the development of the music and entertainment scene in Singapore especially

20. What’s the first thing you would say to the world if all attention was on you?




Note: The key insights are a summary of all the takeways and highlights to the interview.

Entrepreneur Advice

Remain humble, don’t self-declare yourself successfull as there’s always more to conquer.Failure doesn’t exist as long as you dont’ concede to them. Use them as lessons.

Syaheed embodies the spirit of always going for more.

Marketing Advice

He’s already heading in the right direction by contributing more value to his audience with his work. The joy is addictive to him – this is important.

Produce the best form of work, and your friends will share it with their friends. Viral is most powerful.

Work hard. Do honest business. Maintain a strong balance in life, know your priorities, have goals.




Please enter your comment!
Please enter your name here