SPAM’s not that bad
Spam. We all hate it.
Our natural inclination is to murder it the second it’s brought to our awareness. From false lottery win notifications to surprise money transfers, there will always be spam in the web ecosystem.
Before you leave, I urge you to shift your perception towards your next spam mail.
Instead of letting the next spam mail get under your skin, get the best of them.
Why? because most of these spam mails (the high quality, grammatically correct ones) are written by professional copywriters or salesmen. They’ve undergone rigid editing and testing to influence their readers to take whatever action it is in their favor.
Here are 3 smart ways to respond to spam next time you’re sifting through your spam mail. Use them to your advantage.
1. STUDY THEIR PITCH
One type of spam mail which I’m fond of glazing over are the unsolicited offers for products and services from other marketers. These spam related mails are usually also written by trained copywriters – most just aren’t following the permission-based marketing rule.
If you’ve signed up to a famous digital marketer’s email list, study how he writes to you, or how he pitches his offers.
Start with the most important part: Their subject line.
Then, notice the visual elements and sentence lengths.
What mood are they creating as you read?
How are their word choices? How are they formatting their overall message?
How are they opening and closing? Which sentence clicked with you?
Where are their call-to-action lines?
You’ll notice that most keep their sentences short, and they always write in an engaging way. You’ll notice a lot of ‘you’s’ being placed in their message.
See the good, and you may find something good.
You’ll never know what you can learn or discover unless you can give it some time.
If you’re not good with cold-mailing people, this is your chance to copy from those who are ‘already doing it’. All entrepreneurs should brush up their cold-approaching skills, whether by text or in person.
2. Unseen Business Opportunities
Our email softwares are more sensitive nowadays, causing a lot of emails to be accidentally labeled as spam. I’m sure you’ve had some important emails land inside your spam box before, when they were never intended to be spam.
Perhaps the person contacting you – a designer, photographer, social marketer – could be added to your list of future independent contractors. Again, give that spam mail 30 seconds of your day and you never know. Not all spam are
Again, give that spam mail 30 seconds of your day and you never know. Not all spam are that bad.
3. Learn the Hits & MissES
The more you’re exposed to shitty pitches, the more you train your mind to avoid what doesn’t work. Again,
Again, bad copy fails to move or resonate with the viewer; a good one always does – let it be by making a call or prompting you to click on their link.
Copy their strengths and integrate it to your next sales pitch
What I’ve personally learned?
The best emails written are always personal.
The ones that kept me ‘reading’ throughout were those which mentioned my name at the start, and presented to me ‘relevant offers’ or services which I could actually use to grow my business.
These emails are also presentable, meaning – no big chunk of unintelligible (or jargon-rich) texts. The most effect form of emails are short, easy-to-understand, and presented me value upfront.
So, the next time you’re quick to dismiss your spam folder, try find some hidden gems in there.